What You Should Consider Most for Marketing Analysis

When it comes to Marketing Analysis section, it is one of the hardest parts since it requires more consideration with supporting researches. It is very necessary to tell the investor about your market segment as well as how you will deliver the product or service effectively to the right targets. So here is what you should consider to get all of these part done.

Who Are Your Target Customers

Understand your potential customers who need and want your product or service that meets their requirement so it means there is a market segment for you. Then you need to think about how you are going to sell your product or service at a profitable manner. To do this you can consider the following questions?

1. Who are your customers? Then classify them by their potential.
2. What make them buy your product? Is it because of price, place, quality…?
3. When do they buy and what do they expect from our product or service?

Now you are done for the first part and you can answer the question of the investor for your current size of market. Make sure that you give a good prediction for the next 2 years, 5 years or even 10 years with how you are going to get the market with help of what. It can be technology, improve the quality, promotion.

Competition Part
Now it is time to learn the external factors that matter to you. Who is making the similar product or service to our company and then list their strengths and weakness. To do so here are what you should consider:

• The market segment of each competitor.
• What they are selling and how are their products and services.
• What are their competitive advantages?
• Learn about their management (human resources, finance, marketing…)

Now good luck for your marketing analysis.